José Borghi, Creator of Some of Brazil’s Most Iconic Ads

José Henrique Borghi is known in the field of advertising as one of the world’s leading ad gurus. Standing with some of the best in the field, José Borghi has made a name for himself in the world of advertising and has cemented Brazil’s place in the international advertising scene. José Borghi is currently the CEO of Mullen Lowe, one of Brazil’s most well-known ad agencies, which he is also the founder of. The company is known for putting out some of Brazil’s most iconic ads. José Borghi is known for his immense creativity and skill to put out quality ads while managing an entire company. His skill in being able to lead his company has taken Mullen Lowe from being just another Brazilian ad agency to one of the most creative advertising agencies in the world.

When José Borghi was a child, he never planned on entering the world of advertising. It was only when he saw a famous advertisement which had won a Cannes Lion award, which José Borghi decided to put his creative cap on and enter the world of advertising. Not surprisingly, he was the recipient of a Cannes Lions Award in 2001 for his ad for Fiat, which got the title of the ad of the year. One of José Borghi’s most memorable ads on Brazilian television was an advertisement for Mammals Parmalat, an organization that was leading the charge for wildlife conservation in Brazil. The ad received a good response from viewers as well as critics and till date is known as one of the most iconic ads on Brazilian television and more information click here.

José Borghi entered the field of advertising for the first time as an editor and writer for Ogilvy Brazil. He later switched over and started working for Leo Burnett. It was here that José Borghi got his footing into the world of advertising and rose up the ranks, soon becoming the CEO of the company. He then decided to branch out and start up his company, with his resources.

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Speculations About The Salary Of Anthony Petrello In 2014

Many people would not know that Anthony Petrello is one of the highest paid CEO in America.

This is because Anthony Petrello had brought in $68.2 million in 2013. This was 246% more than what he had made in the year 2012. This is why he was among the top-paid CEOs during 2013. But this is something that may not be happening in 2014.

Anthony Petrello is the chairman of Nabors Industries. This is a company that is in the business of oil. They are into contract drilling. Besides, this oil-field company has always been in the news for its acquisitions.

Nabors is having 500 active rigs today. These are spread over 25 countries. The company has the largest fleet of drilling rigs that are land based. These are in demand.

Before Nabors, he was working at the law firm, Baker & McKenzie. Over here he was engaged in the corporate taxes. It was this expertise of Anthony Petrello that helped the previous Nabors Chairman, Eugene Isenberg, to take his company offshore. This was in 2002. It was reincorporated in Bermuda. This was done to cut down on its federal taxes. The main offices continued in Houston.

This is because it was struck down in Houston by the federal judge. In fact, Nabors also managed to nullify the congressional effort in 2007 to shut down these offshore tax evasions. Perhaps this was due to the contribution that was made by Nabors to the Charles B. Rangel School of Public Service. This was at the City College of New York.

In 2011, Anthony Petrello replaced Eugene Iseberg as the president and CEO of Nabors. In 2012, he became the chairman of the board too.

The share prices of the company shot up by about 180% once Anthony Petrello became its CEO. But the shareholders were outraged when they compared this with the paychecks that Anthony Petrello received.

Read more on Crunchbase.