It has always been the norm for men to make the first move in dating. However, Whitney Wolfe, a former co-founder of Tinder, is seeking to change this norm through Bumble.
What is Bumble?
Bumble is a two-years-old dating app that has been considered the feminist version of Tinder. It is mostly focused on women; even the company’s staff is entirely composed of women only.
Bumble requires the woman to make the first move when she is matched with potential partners. If the woman doesn’t make the move in 24 hours, then that match expires and another one comes up. Additionally, the app has stringent measures in place to prevent discrimination against women. It discourages practices such as abusive language and harshness, which are common in online dating especially among men.
Some people consider Bumble to be feminist, but it has been great for men too. Whitney Wolfe says that it is designed for the modern-day sensitive man, and it is excellent for those men who may be shy with women. And, while it emphasizes on respecting women, it ensures that the respect is mutual to make the experience better for both genders.
The dating app has been gaining popularity over the past two years, and it is continually in the process of improving the users’ experience. Its greatest goal is to make women bolder and to increase their control when it comes to dating and relationships.
Whitney Wolfe – the Woman behind Bumble
Whitney Wolfe is an expert in online dating if her experience is anything to go by. She is a former founder of Tinder – former because her colleagues decided to kick her out claiming that having a woman on the board would make Tinder seem like a joke.
Inspired by this and a terrible experience in her relationship with Justin Mateen, a fellow Tinder co-founder, she decided to set up her own dating app that would give more control to women. She constantly monitors the users’ sentiments and encourages her team of developers to borrow from their experience with bad relationships.
Whitney Wolfe has been successful in her endeavors, and she has increasingly come under the spotlight for her work as Bumble gains more popularity.