Luiz Carlos Trabuco Cappi is one of the most successful Chief Executive Officers and Presidents that Bradesco has ever had. He joined the group when he was only 18 years old. He worked in several departments at the bank and rose through the ranks to become the president. He was appointed to become the CEO at a time that Bradesco was experiencing a rough going on the markets. It had been overtaken by its main competitor in Brazil. Luiz Carlos Trabuco Cappi used all his skill and knowledge to restore the glory that the bank had slowly but surely began to lose.

Luiz Carlos Trabuco Cappi; How He Did It

The term and service of Luiz Carlos Trabuco at Bradesco is almost mythical. It is a performance that will go down into the annals of Brazilian banking history as one of the most amazing. Trabuco was the fourth President of Bradesco in its 70-year existence. He was appointed to become the bank’s senior-most executive in 2009. He has achieved the dreams that the group’s first-ever President Amador Aguiar would have loved to do while he still ran the operations of the group at an early stage. Bradesco Group is one of the fastest growing banks in Brazil. It is the largest private bank with an asset base estimated to be in the tune of R $ 900. The bank also has the largest number of accounts held by a single bank in Brazil. It is apparent that with 27 million bank accounts and still rising, Bradesco is slated to achieve greater feats. Trabuco took several bold steps that helped Bradesco return to its leadership on the market. He led the bank in purchasing the American Bank. It is after the acquisition that Bradesco reasserted its dominance as a private bank again in Brazil. He also invested in market research. In one of the research reports that he commissioned, it is reported that over 100 million people will join the consumer market by the year 2025.

Read more: Novo presidente do Bradesco substituirá Luiz Trabuco dia 12 de março

Education, Life and Career Background

Luiz Carlos Trabuco Cappi was born in Marilia; a city that also happens to be the home of the group’s first-ever president. Mr. Trabuco is an embodiment of the group’s existence and goals. He studied Philosophy and Social Psychology at Sao Paulo University and Fundacao University respectively. Mr. Trabuco used his social psychology skills to rally support among the teams he led at the bank and achieved great success in the years that he served. He managed to organize a highly successful account opening drive that saw the bank register up to 6, 000 new accounts every day. He also pulled in the media and established a rapport with them. They helped to improve the bank’s public relations. In 1984, Mr. Trabuco was made the Department Director. He was promoted to the position of an Executive Managing Director. He became an Executive Vice President of the bank in 1999. His performance at Bradesco Seguros as its President was outstanding. He improved the standing of Seguros in the group by making it the one that contributed the most to the group’s profits by the end of each financial year. Mr. Luiz Carlos Trabuco Cappi was selected to become the President of Bradesco Group in 2009.

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