Shiraz Boghani, From Grass To Grace But Still Keeps It Simple

Sitting at the helm of Splendid Hospitality Group, Mr. Shiraz Boghani is also a founding partner in several other organizations in the service industry. In particular, and of importance, he is a partner at the Sussex Healthcare Group; a group that has won several awards for its healthcare service innovations and exceptional performance. Splendid Group, on the other hand, is one of the reasons Mr. Shiraz has shined so bright. The hotel chain has spread over a large region. It has over 20 hotels with a significant bed capacity. The combined bed space is around 2000.

Shiraz Boghani’s Business Empire on the Prowl
Mr. Shiraz is a public figure and renowned businessman. He was recently awarded Hotelier of The Year during the awards organized for Asian Businessmen. The awards presented to Boghani, the Asian Business Awards, were organized by AMG, a marketing and media group. Mr. Boghani is an experienced hand in matters hospitality. In fact, he has been in the industry for over three decades. Mr. Boghni has made his presence felt in the hospitality industry, especially in the UK. He runs a chain of over 20 hotels. Mr. Boghani is not only a successful businessman and investor; he is also an accomplished accountant. Mr. Shiraz Boghani attended the Royal Institute of Chartered Accountants in Wales, where he is currently a fellow.


About Splendid Hospitality
Splendid Hospitality is made up of a series of popular hotels. Mr. Boghani’s latest adventure involves the construction of a magnificent £121 million Hilton London Bankside. The new hotel is situated in Bankside in London. There is a chain of other hotels under Splendid Hospitality.Splendid is a thriving London Hotel that is growing fast. The success of Splendid Hospitality can be largely associated with the dedication and hard work by Mr. Shiraz Boghani. From the conversations doing round, Shiraz Boghani is credited with taking the organization to where it is currently.

Shiraz Boghani, Background
The businessman settled in the UK around 1969. He began his accountant training in a small Chartered Accountants’ firm, and later moved to KPMG, then known as Thomson McLintock & Co.

Boghani at Sussex Healthcare
One might stop to wonder what an accomplished accountant and entrepreneur has to do with Sussex Healthcare. Shiraz Boghani has interest in a vast stretch of what he would call empire now. In fact, Mr. Boghani is one of the founders of Sussex Healthcare, which was founded in 1985. It has 20 healthcare homes spread around Sussex and the surrounding areas. These homes can accommodate over 500 people. Mr. Shiraz makes his contributions in both material and service form to these institutions.

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Doe Deere & Lime Crime’s Success

Doe Deere is quickly becoming one of the most popular people in the beauty world. She is known as the Unicorn Queen for all of her use of color in her business, Lime Crime Cosmetics. Doe Deere was born in Russian and moved here to be raised in New York City. She was one of the first women business leaders to launch an online beauty business. All of her cosmetics are cruelty free and are boldly colored. Lime Crime is in Los Angeles, California and offers a broad array of loose pigments, liners, lip gloss, eyeshadow and lipsticks.


Doe Deere started out making her own clothing line. Later, as she perfected her technique she decided that it would be awesome to make makeup that would compliment her brightly colored outfits. She loves bright colors, unicorns and anything magical. In fact, the mascot for Lime Crime is a beautiful unicorn. This unicorn helps to show the image of a vegan and cruelty free company.


Lime Crime’s clothing designs were launched on eBay in 2004 and in 2008, Lime Crime’s makeup section was launched. From there the business quickly grew and soon made its way into retail stores across the globe. Lime Crime can be found just about anywhere in the United States. If you cannot find a local retail story, you can always go to their easy to find website where you can have a look at all of their brightly colored products.


To get Lime Crime’s make up off the ground, Doe Deere, started a recent blog which showed how to do make up. These make up tutorials helped to show how to use the makeup. On this blog, Deere offered online contests and giveaways. She also used social media and is now up to over 3 million followers on Instagram.


Doe Deer credits her success to several several factors. Her advice is to always listen to the feedback from customers and even potential customers. They will tell you what they like and what they don’t like. Work hard on your advertising campaigns and make sure that you respond to customers on social media. It is also important to get out there and make yourself heard. Show your business off, make sure people know what you sell and who you are.


Lime Crime focuses on one thing. Beauty should always make you happy. If you can’t look at your make up collection and ensure that it brings out the best possible you, you have the wrong make up collection and need a change. Don’t be afraid of something new. Get out there and try brighter colors. Match your make up with your outfit. You want to be the best of the best and your makeup should reflect that.


Lime Crime has a very specific niche and Doe Deere has worked hard to keep it that way. Lime Crime is vegan and there is never any animal testing which is hard to find in many cosmetic businesses today. All of Lime Crime’s cosmetics are fantasy based which leads to bold rich colors that will make a statement. These bright colors and their business practices is what sets Lime Crime apart from other businesses in the beauty world.


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