José Henrique Borghi is known in the field of advertising as one of the world’s leading ad gurus. Standing with some of the best in the field, José Borghi has made a name for himself in the world of advertising and has cemented Brazil’s place in the international advertising scene. José Borghi is currently the CEO of Mullen Lowe, one of Brazil’s most well-known ad agencies, which he is also the founder of. The company is known for putting out some of Brazil’s most iconic ads. José Borghi is known for his immense creativity and skill to put out quality ads while managing an entire company. His skill in being able to lead his company has taken Mullen Lowe from being just another Brazilian ad agency to one of the most creative advertising agencies in the world.
It was only when he saw a famous advertisement which had won a Cannes Lion award, which José Borghi decided to put his creative cap on and enter the world of advertising. Not surprisingly, he was the recipient of a Cannes Lions Award in 2001 for his ad for Fiat, which got the title of the ad of the year. One of José Borghi’s most memorable ads on Brazilian television was an advertisement for Mammals Parmalat, an organization that was leading the charge for wildlife conservation in Brazil. The ad received a good response from viewers as well as critics and till date is known as one of the most iconic ads on Brazilian television and more information click here.
José Borghi entered the field of advertising for the first time as an editor and writer for Ogilvy Brazil. He later switched over and started working for Leo Burnett. It was here that José Borghi got his footing into the world of advertising and rose up the ranks, soon becoming the CEO of the company.